Research suggests that sites that don’t rank on the first page of a Google search suffer in terms of page hits. The reason? Most searchers aren’t willing to go past page one to find what they’re looking for. Search engine optimization (SEO) seeks to put rankings in the hands of site owners. By using certain keywords repeatedly, tailoring copy length, and using headers, any website can rank higher on the search algorithm. Of course, this isn’t always as cut and dry as it should be. Therefore SEO plugins arrived to help simplify the process of creating content that will earn a high ranking for a certain search. The question is: do SEO plugins actually work?
With a little bit of research, you’ll find that there are numerous SEO plugins for WordPress and other hosting sites. All you have to do is install one on your blog and then get to work. This is where there is some discrepancy in the effectiveness of an SEO plugin. Some users think that once a plugin is installed, that their job is over. After all, won’t a site rank higher simply because the SEO plugin exists? Unfortunately, that’s not the case. Let’s examine how SEO plugins work and whether or not they are effective.
What Does An SEO Plugin Do On Your Site?
The point of an SEO plugin isn’t to capitulate instant results. Instead, the plugin allows webmasters and bloggers to upgrade specific components of their website’s code. It can also help with regulating the appropriate format and creating content that ranks highly. The plugin acts as an SEO aide by offering a helping hand and pointing out potential flaws. A good SEO plugin like the Magento 2 plugins makes the process simple and straightforward. Other SEO plugins are a bit more difficult to set up. The goal is to make your website more crawlable on the search web.
A Plugin Will Optimize Site Meta Data
Every website that wants to rank will need to have a page title and meta description that appears in the code of your page and in search engine results. They might not seem important but they actually tell search engines what your page or site is all about. Some sites will automatically generate meta elements for you, however, they are not likely optimized for a search. This is where your plugin can help.
An SEO plugin such as Yoast or Magento 2 can allow you to easily add metadata to your site’s pages without the hassle. Just keep in mind–the plugin will not write the data for you. Just installing an SEO plugin will not improve search engine rankings. You are the one who will need to write the title and meta description using optimized keywords that customers might use when searching for your products or content. An SEO plugin is like having a flashlight in a deep dark forest. It can’t get you out of the forest on its own, but it can help to guide the way.
SEO Plugins Make For Easy Social Media Sharing
Social media sharing is paramount in getting word of your site out and about. This can be difficult for some. SEO plugins can help with social media sharing by taking advantage of Open Graph. Open Graph acts as a translator for your optimized content. It grants social media networks the content that is optimized for real people to read and click through while browsing a social site. Instead of title tags, meta descriptions are geared towards search engine crawlers. That makes the process of sharing your content easier than ever.
Is An SEO Plugin Worth It?
In conclusion, downloading a great SEO plugin is worth your time, especially if you are new to SEO or not sure where to start. SEO can help your business tremendously by generating more traffic, leads, and sales from the web. If you’re on the fence about an SEO plugin, take the leap and install it today. Odds are, you won’t regret your decision.