You have figured out your online business strategies and are ready for your website launch. But, launching your website is not as straightforward as you might think. Various systems and processes are required to put in the right places to achieve favorable results. From choosing a content management system to ensuring a website’s security, you must go through some essential tasks to keep your website in good shape forever. The good part is that in this guide, we will list those systems and processes in an 8-point checklist so that you can follow them to launch your website successfully.
So, let’s get started:
8 Best Tips to Launch your Website Successfully
- Create an SEO-friendly site structure
SEO or Search Engine Optimization is a great way to allow search engine crawlers to recognize and crawl your website to rank them. By SEO-friendly site structure, we mean appropriate keyword integration, internal link building, relevant title tags, and meta descriptions that show what a particular page is all about. As for local SEO, you must have a Google My Business account and sync it with your website through Google Maps. SEO helps search engines validate you and increases your credibility in front of your potential customers.
- Keep your business theme intact on every page.
Amidst visiting several pages on your website, customers should feel that they are strolling through the same site. Each page should be in sync with your business theme. The colors and UI on every page should speak of your brand only. Customers get confused when they see different color and text combinations on different pages of the same website. As a business owner, you don’t want to baffle them into thinking they are being redirected to the wrong page.
- Get HTTPS encryption.
HTTPS or Hypertext Transfer Protocol Secure helps secure your website from cybercriminals using an SSL or Secure Socket Layer certificate. An SSL certificate is a security protocol used to safeguard a website against cyberattacks. It facilitates Public Key Infrastructure that encrypts the data transfer between the two communicating entities. HTTPS encryption was deemed as a “must-have” by Google back in 2014 and, with its Page Experience metrics in 2021, it has again laid strict emphasis on it,
In simple words, without HTTPS encryption and SSL certificate protection, websites won’t be allowed to rank on Google. Moreover, customers will be warned through a “Not Secure” sign, just if they happen to stumble upon one. There are plenty of cheap SSL certificates available in the market today, which means that you don’t have to disturb your budget a lot. Furthermore, many reliable SSL providers such as SSL2BUY, etc., offer premium SSL certs at extremely low prices.
SSL certificates are of three types, namely, single domain, Wildcard SSL and multi domain SSL. If you want to expand your business and secure sub domains at low cost, we recommend buying a wildcard SSL; otherwise, a single domain SSL will do just fine for your website.
- Leverage Google Analytics
Google Analytics is a free tool that helps businesses figure out their target audience’s demographics, behavior, and interests. After installing the Google Analytics code on your website, you can figure out who your target audience is, where they are coming from, and where they visit the most on your website. Moreover, we recommend installing a Google Search Console, which provides your information related to XML sitemaps, organic search results, and broken links.
- Call to Action is Must
A call to action depicts the action you want your customers to take. Therefore, a clear call to action is paramount to guide visitors to the next step. However, we won’t recommend you to be too direct with your CTAs. Don’t simply put “Click here.” Such CTAs will ignite questions from customers like “for what?” Instead, provide a value for their click by putting something like “Get 10% discount on your first purchase- Buy Now”. Here you are giving value in the name of a 10% discount for a customer’s click. Such CTAs work well.
- Mobile optimization is the key.
With more than 50% of total users using the internet through mobile, smartphone optimization should be your top priority. You must create your website interface so that it can be accessed appropriately from both mobile and desktop. Ensure that your URL looks clear in the address bar and all images get loaded within 3 seconds.
Every page should be loaded properly, displaying all the features. Also, mobile markups are put in place so that search engine crawlers can crawl your mobile site easily. Thus, mobile optimization is crucial to sustaining on the internet.
- Build communication through email marketing
Once you have established a conversation with your audience, it is time to take it to the next step by making them sign up for your email and newsletter. Email marketing is effective in keeping a conversation going. But, apart from that, it gives you full-time access to start a conversation with your audience. You can promote your products, offer discounts, special gifts, and much more if you have access to your customer’s email. Considering their behavior and responses, you can create personalized content for them and make them fall in love with your brand even more.
- Do a site audit before its launch
From your perspective, your site looks amazing but, what do others think about it? Before debuting your site, run an audit to figure out the loopholes in your site. Then, you can ask a friend for his/her honest opinion on your site’s response time, speed, interface, convenience and, overall experience.
Asking a friend opens up a whole new perspective on your site. There might be some flaws that you might be overlooking but, your friend pointed out. Moreover, make sure everything from contact forms to images and videos are working appropriately.
Launching a website in 2021 is not a fluke. Instead, it requires one to employ strategies to ensure a successful website build-up. From HTTPS encryption to email subscription, everything must be in order because building a positive relationship with your audience is paramount for future success. Thus, having systems and processes in place is important to attain your website goal online. Therefore, these 8 points mentioned above make for the perfect guide to launch your website. So, follow these tips before debuting your website and achieve your website goals.