Facebook is one of the most used Social Media sites in the world, with more than 2.7 billion monthly active users. And its popularity continues to increase, as more users join along with Brands and marketers choosing Facebook as their preferred platform.
Facebook is also continually evolving to build a better community for its users, and the brands are trying to keep up with the frequent changes. Advertisers are always looking for a way to overcome the barriers that come with the new algorithm updates. They’re struggling to get more engagements, interactions, and of course, more return on investment (ROI). For this reason, marketers are always looking for Facebook marketing tools that help them in managing and marketing their brands efficiently on Facebook. In this article, we’ll learn about some of the most useful Facebook tools that can save you a lot of time and energy.
Ad Intelligence & Competitor’s monitoring:
Creating a marketing strategy is a tough job, but it becomes super easy when it comes to SocialPeta, which is one of the very best advertisement intelligence platforms. It can help users in the in-depth analysis of advertising trends with the detailed graphical representation of the fluctuations in an organized manner. The massive database of SocialPeta contains the data of over 980 million ad creatives, from 46 countries and 76 publishing networks.
To find the ideas for ad creatives from the competitors, all you need to do is to search for your keyword and press enter to see the magic. You can refine your search for the ad creatives by clicking on the filters for category, networks, language, ad format, theme, countries, type of ad creative, supporting operating system, and time. It’s a great way to track the information of your competitors or get the creative inspirations for your own campaign.
This extraordinary marketing tool can help you not only in finding the ad creatives that your competitors are using, but it can also provide the detailed data analysis of creatives such as impressions, popularity, etc., which can clearly let you know the advertising trends on different platforms.
This all-in-one marketing tool also provides you with the cost analysis, i.e., it can help you in estimating the cost of your campaigns based on your competitors’ experience. Other than that, it can have many other useful modules such as ads intelligence, eCom intelligence, Audience Intelligence.
The multidimensional market insight undoubtedly makes SocialPeta one of the best advertisement intelligence tools. From ad creative to the analysis of their targeting, from brand promotion to finding key opinion leaders in your niche, you can do all market research related stuff using SocialPeta to create a marketing strategy that actually works.
Analyze The Headlines:
One of the significant ways to gain more engagement from your regular posts and ads on Facebook is to write captions and headlines that are compelling. Headline Analyzer is a straightforward tool that uses artificial intelligence to analyze and suggest the headlines for an article. Analysis of headlines is an essential part of content marketing. In fact, most of the marketers believe that more time should be spent on writing the copy for the headlines and comparatively less time in the actual writing because it’s the headline that forces people to visit a website or to read a post.
Many companies offer this tool to facilitate the users in finding the best headlines for their posts. Once you put in your headline, the tool provides you with suggestions about improving that piece of content. It also looks into its database to find the headlines that worked previously well for other users. Almost all the famous headline analysis tools use this same method to find well written, SEO optimized, and eye-catchy titles. So, if you’re looking for a captivating enough piece of writing that can drive a lot of traffic or engagements, you must use some headline analysis tool.
Schedule And Publish Posts, Analyze Performances:
Social Media scheduling is undoubtedly an excellent way to save time and effort. With everything moving to automation, social media managers surely need something to automate the process of posting to Social media. Where there is a problem, there is always room for creating a solution. Many social media scheduling applications are available, which are all great in their own unique way.
Buffer offers a wide range of services; scheduling is primary to them. With a simple drag and drop technology, you can publish over multiple platforms. In order to publish on Instagram, you need a business account. However, if your account is personal, you can manually use the Buffer scheduling feature. Buffer will send you a notification about the scheduled post, you can click on that, and it will help you in posting directly from Buffer’s servers to the Instagram account manually using the caption that Buffer automatically adds to your clipboard; you just need to paste it in the Instagram’s caption section. The same way publishing to Facebook is also pretty straightforward. You just need to connect Buffer with your Facebook handle, and it will do the rest of the magic.
Another great feature about Buffer is that you can add your team members to the platform. So, if you’re hiring a freelance team or your team is doing work from home, you can all perform your duties without any issue. Indeed, an appreciable thing to save your time and energy.
Track Your Competitor’s Strategy:
Creating ads that help in generating sales and helping in great ROI is a lengthy process, it takes a lot of time and effort to do market research. Knowing your market is a proven way to get massive success because one needs to have a thorough understanding of the competitor’s strategy.
The main problem here is that how can we find the competitors? And even if we find them, how can we track them. BigSpy is here to help in this regard. With an astonishing ad inventory containing more than 650 Million ads, Bigspy is your ultimate facilitator in the competitor’s research. And guess what? the platform has already more than 320k happy customers.
The tool supports almost all the popular networks such as Facebook, Instagram, Youtube, Admob, Twitter, Pinterest, and Yahoo. So no matter which is your publishing network, Bigspy is always there to help. A notable feature of the tool is that it can also track the progress of your competitors in three ways, tracked by the tool, tracked by other users, and tracked by you i.e. you can add some competitors in your tracklist to know what they are doing on a daily basis.
Make Use of Real-Time Analytics:
Analyzing your campaigns from your customer’s data is a great way to optimize them better. An intuitive digital marketing platform, ShortStack enables you to optimize the success of your marketing campaigns by allowing you access to valuable real-time insights on traffic sources, views, shares, device types, and more. Using this data, you can learn what works for you and make the relevant adjustments to your promotion tactics.
ShortStack provides you the tools to build your very own personalized and effective marketing campaigns for Facebook and other social media platforms. Create a lot of fun and interactive landing pages, run social contests, giveaways, quizzes, and send emails– all within a matter of minutes with the provided templates. Increasing engagement and follower count more to better connect with your customers
You can even export data collected from ShortStack to any third-party services (like Google Analytics, Facebook Pixel code, etc.) for further analysis. Moreover, the platform makes working with your team a breeze– all coworkers and clients have their own logins that facilitate collaboration.
Use Timeline Contests:
A versatile social media management platform, Agorapulse provides at your disposal all the tools you’d need to effectively manage content on multiple social media platforms for multiple brands. It streamlines all of your social media, allowing you to schedule and publish content, respond to messages, and identify key influencers, all in one place. More specifically, the Agorapulse’s Timeline Contest Manager lets you create and launch an unlimited number of contests on your page’s timeline, ranging from quizzes to photo contests to sweepstakes.
Moreover, Agorapulse also offers additional services. With the extensive reports and analytics (delivered in both PDF and CSV formats) provided by the service, you can monitor your social channels with minimal effort and maximum ease. The dashboard is also extremely user friendly, making it ideal for beginners.
We hope that this article has helped you in finding some of the best techniques for Facebook marketing along with the tools that are required for making those techniques work.